Target Corporation is now making a play for fitness freaks through its c9 for champion collection and the actual launch of the collection in this fall for active sportswear would be based on the c9 brand. This exactly is the concept of the retailer’s first retail concept and with the launch of this active apparel from C9, target is indeed dipping its retail concept into the market of athletic wear and is occupied with abundant of retailers like as Gap’s Athleta chain, Luluemon Athletica etc. other than Champion footwear store.
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